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H&M Design Award

H&M Design Award

H&M keeps track of all things fashion and therefore it doesn't surprise that the retailer recently launched an international design award.  Since 13 January till 1 February, every two days an episode - reality soap style- of the search for young talents is aired.  The videoclips show students from fourteen prestigious fashion schools from Sweden, England, Germany, the Netherlands, Denmark and -of course- Belgium.  On 25 January, the videoclips of the contestants from La Cambre and Academy of Antwerp are released... looking forward!  The final winner, who will get the opportunity to design a couple of items for H&M ànd wins 50,000 euros, will be announced on 1 February during Stockholm Design Week.

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