La fille d’O revolts against ‘moral knights’
- Submitted on: 26/09/2011 11:06
- Submitted by: Jasmijn Verlinden
Lingeriebrand La Fille d’O is known for its obstinate and innovative campaigns. Rebelling against the ‘new primness’ which causes her problems regularly, Muriel Scherre launched an iPhone App with which she can promote her collection freely. ‘Obscura’ allows you to send an explicit photograph and censor them in different ways. How does it work? It’s very simple: just take a picture with your iPhone or choose one out of your album, select the parts you wish to censor and let your imagination guide you. Afterwards, you can share your photo very easily using Facebook, Instagram, Tumblr or Twitter!
Also, the renewed La fille d’O website is online!
